SILLY BOYS APPAREL
The best decision of my life
The Launch of Silly Boys Apparel
Started making some funny shirts for myself, accidentally built a brand.
The first two? “Off my tits on Aperol Spritz” and “Coffee in the streets, espresso martini in the sheets.” Why? They made me laugh and I was sick of shopping the same shirts as everyone else. Next thing I know I'm making hundreds with a heat press on my kitchen table.
Now Silly Boys is a globally recognized lifestyle brand and we’re just getting started.
The Rules We Live (and Design) By
Nice doesn't finish last, boring does. The Silly Boys brand is here to remind you that everyone has a silly side and life's just more fun when you embrace it.
Confident, not cocky. There’s nothing sexier than being exactly who you are.
Energizing good vibes. Find the joy in everyday moments and make life more fun.
Inspired by people, not in competition with them. Encourage, support, and cheer for others because there's room for everyone to win.
Silly Vibes & Streetwear Apparel
It's all about the vibes and boring fits aren't the vibe. I'm making apparel that I want to wear (minus certain Silly Girl pieces lol) and I like wearing clothes that feel premium, fit properly, and have noticeable design elements that last.
I did a terrible job of communicating it during the brand's launch but I've been obsessive over the quality of our apparel and refused to leverage one of the million high-volume "print-on-demand" shops out there. No disrespect, but basic prints on cheap blanks is never going to be this brand's future.